It’s summertime, and that can only mean one thing: Le Tour de France is up and running, and along with it, all the drama and intrigue of arguably the most grueling athletic competition in the world. Adding spice to the race this year is the return of former 7-time Champion, Lance Armstrong. Lance took almost four years off of racing and, according to Rick Reilly, “went through about 17 girlfriends, had a child in June (Max), raised God knows how much hope and money to fight cancer, and then decided, ‘You know what? I’m not done.’”
Consequently, one of the more intriguing subplots of the Tour this year is the battle for leadership of Team Astana. And at the center of the debate, you guessed it, Lance Armstrong. Though it has been 4 years since his last multi-stage race victory on a bike, he is very much still the confident (cocky?) rider that he was when he retired. Look no further than his comments on last year’s Tour, on which he is reported to have said about the leaders… “The Tour was a bit of a joke this year. I’ve got nothing against Sastre … or Christian Vande Velde. Christian’s a nice guy, but finishing fifth in the Tour de France? Come on!” And thought we may not like his attitude, it’s hard to argue with his gusto when he currently sits 3rd at this year’s race, only 8 seconds behind the overall leader.
The problem is that Lance’s new team Astana also includes one of the best young riders in the tour… Alberto Contador… the winner of the 2007 Tour de France, and many experts pick to win this year’s race. And so, at the center of a talent-stacked team, Armstrong and Contador have been battling it out on the bike for leadership of both their team, their teammates, and the tour as a whole… all while hoping to assert themselves for their 8th or 2nd TdF victories, respectively.
So what does this all have to do with Twitter and social media? Twitter has been getting a lot of attention lately, with Steven B Johnson among its supporters, headlining his Time Magazine article with the audacious claim that Twitter, “will change the way we live.” Mega-blogger Andrew Sullivan has also become a big fan as of late, republishing relevant tweets from the Iranian political elections on his blog “The Daily Dish” to publicize individual experiences of the acts of Tehran Rebels.
At it’s best, this influx of chronicled personal experiences supplements the clear thesis-driven approach of the news cycle, adding what technology writer Clive Thompson calls “ambient awareness” to our experience of events halfway around the world. At the end of the day, the use of Twitter may not give you much more relevant content on a story, I think it is fair to say that the depth of what you know is enhanced by the way the technology paints a picture of how those facts are experienced first hand.
My experience with the TdF this year has only buttressed this claim. For example, I have seen George Hincape and his team escape for a Stage 3 victory, then read on his twitter account that night, “Wow!!! What a day. We crushed it. Still 3 weeks to go though…” I wonder what the team dynamics were like on the following day after their disappointing team time trial. Or, yesterday, to see Cadel Evans try and fail to break away from the peleton on a climb lead by the baby blue Astana engine, and then subsequently read his tweet, “another day done. I tried to play a few cards; Astana no’s and headwind made it a bit tough to make a difference.” Is he getting discouraged about the way that Astana has really mobilized the movement in the standings… what is he thinking is his best strategic approach?
But, in line with one of the more interesting battles of the tour– that of Lance and Alberto– I was interested to see how Friday’s Stage 7 was narrated on the twitter account of Lance Armstrong, one of the most prolific tweeters of the group. Specifically, with a few KMs to go in the race on a hos categorie climb to the finish, Astana was leading the charge up the mountain, pulling back a breakaway of non-contendors and working to drop the current yellow jersey, Fabien Cancellara. Then, seemingly out of nowhere, Contador broke free from the Astana team and motored uphill to the finish line, catapulting himself past Lance in the overall standings by 2 seconds, and perhaps reasserting himself as the rider to beat in the race.
Lances’ response? “St7 done. Long and pretty tough. Final climb was very windy so negated the attacks a bit until the end. AC (Contador) attached in the final k’s and gained some time on the front group. He was going well.” Are those the words of a man accepting the role as the team’s number 2 rider, or someone playing the right political card before his own attack in the coming stages? We will find out over the next few days.



